Google for Jobs is an extension of the normal Google search, which is specialized in the search of job offers. It is displayed when Google recognizes that the search query is a job search. You can find a detailed introduction to Google for Jobs here.
Google for Jobs cannot be accessed directly. Google recognizes that the search query is a job search and then displays the Google Jobs box in the normal search. You can use the following simple instructions to force Google for Jobs to be displayed:
Launch the browser
Search for "jobs near me" (or alternatively e.g. "project management job").
Scroll down a bit until the blue Google job box appears in the search results page with job suggestions
Click on "Jobs
Google for Jobs will then open
Google is the largest search engine in the world. Every day, millions of people search for jobs on Google. 72% of job searches start on Google.
It would therefore be negligent not to use the reach of Google to present your job offers to potential candidates.
The service has been available in Belgium since August 2019 and has already established itself in numerous neighboring countries ( see official list of Google). The list is continuously growing and other European countries such as Spain and the UK are already benefiting from the service.
The vast majority of job boards charge horrendous fees per job ad. These are justified because the job boards have many thousands of visitors daily.
Google, however, has millions of visitors daily and provides Google for Jobs free of charge. Only for the technical preparation of your job ads for Google for Jobs we charge a fair price.
So it is foreseeable that traditional job boards will lose relevance. Or do you still use city maps for navigation?
Google is a search engine and aims to make everything searchable. Inclusion in the Google index does not cost money. Only the expenses for technical preparation and provision by our service are incurred here.
During the time you have booked a current plan at SEO for Jobs and have placed one or more job ads, the date of publication of your job ad will be updated automatically every 14 days, so that it is always visible for your applicants.
The magic word here is"structured data". These are code snippets, invisible to the user, which contain the job advertisements in a structured form and comply with Google's technical specifications. Google searches websites for structured data and uses this data to display job offers on Google for Jobs.
With our service you can easily prepare your job advertisements for Google for Jobs. Neither an access nor an adaptation of the website is necessary.
If you want to implement Google for Jobs yourself, it is necessary to adapt and reprogram your website. Please see our tutorial for more information.
However, there is also the possibility to use external services, such as SEO for Jobs. SEO for Jobs has been working on this issue since the launch of Google for Jobs and has created a service that makes it very easy to post jobs on Google for Jobs without having to make anywithout having to make any adjustments to the website.
Normally, it is a prerequisite to have the job offer published on the website. With the SEO for Jobs solution it is also possible to use, for example, a PDF with the job posting. So you do not need a website.
If the Google Jobbox is not displayed, this can be due to various reasons.
Google has to recognize that the search is a job search. For example, type "project management job" into Google once and the blue Google job box should show up.
Unfortunately, Google for Jobs does not support the Internet Explorer browser. Try again to start a job search on Google with another browser, such as Google Chrome or Firefox.
Google for Jobs may not yet be available in your country. You can find a list of available countries here: https://developers.google.com/search/docs/data-types/job-posting#region-availability
Google displays only a small selection of job ads on the search results page (SERP abbreviation for: Search Engine Result Pages). By clicking on "job ads" you start Google for Jobs and get more results.
Google's job board is designed to always establish a regional connection between searchers and job offers. So if you start a job search from Hamburg and search for "software developer job", for example, only job offers near Hamburg will be displayed. By explicitly specifying a location in the search, you can also display job offers from other locations. For example, you would have to search for "software developer job Munich" to be presented with job offers for Munich. Furthermore, as with web search, it is true that job ads can also be optimized for Google for Jobs.
There are several reasons why your job ad is already displayed on Google for Jobs.
Schema data is stored on your website
You have posted your job ad on a platform that also publishes it on Google for Jobs
Your job ad was read by a provider and published without your consent and acceptance
If your job ad is already listed without your active intervention, you should take a closer look. Often, wrong information is stored, wrong logos are used, the job is poorly formatted or the position is already filled. With Google for Jobs, it is important to keep control. For this you can use specialized services such as SEO for Jobs and decide yourself how your job ad should look like.
One of Google's main sources of income is the sale of ad space for advertisers. These ads are usually displayed as the first results and lead to them being clicked on often.
With Google for Jobs, however, it is not (yet) possible to place ads. This is also due to the fact that Google for Jobs is still a very young topic. But it is surely only a matter of time until it will be possible to advertise job ads and to position oneself in the top positions.
As with the normal Google search, it is important to be included in the Google index in the first place, i.e. to ensure that Google is aware of the website or the job ad. After that, it is important to optimize the job ad (SEO) and work your way up to the top positions. Important for job ads are the job title and a correct location of work.
Please also have a look at our article on Optimization of job ads at Google for Jobs.
The tracking of SEO for Jobs does not record the number of applications you receive, but only how many views your job ad has on Google for Jobs. Which of the potential applicants actually apply is outside the tracking range of SEO for Jobs. The applications are only in your system, because in most cases this is handled by a contact form or an applicant management system.
However, you can find out for yourself if applicants are applying through your ads on Google. To do this, you can look at the UTM parameters: